Digital Integration Strategy and Administrative Efficiency of Radio Stations in Port Harcourt, Rivers State

Authors: Nwenenda, Nchelem Hope, and Prof. (Mrs.) Anthonia Enefaa Bestman1

Abstract:
The study scrutinizes digital integration strategy and administrative efficiency of radio stations in Rivers State. The cross sectional survey design was adopted in the assessment of the study variables in the study. The study population constituted 105 officers occupying different leadership positions in radio stations in Rivers State whose study sample was derived through census based on the focus of the study. Data was analyzed and results presented in tables showing the mean and standard deviation. The hypotheses were tested using the Spearman Rank Order Correlation Coefficient. The findings revealed a positive and significant relationship between digital integration strategy and administrative efficiency using the Pearson Product Moment Correlation tool at a 95% confidence interval. The study concludes that Digital Integration Strategy: Application Integration Strategy, Data Integration Strategy Cloud Integration Strategy and Security Integration Strategy significantly influences administrative efficiency of radio stations It was therefore recommended that the leadership of the broadcasting sector should adopt the tested attributes of digital integration strategy in the study; so as to drive the administrative efficiency of Radio Stations in Port Harcourt, Rivers State.

Keywords: Digital Integration Strategy, Application Integration Strategy, Data Integration Strategy, Cloud Integration Strategy, Security Integration Strategy, Real-Time Service Delivery, Quality Decisions

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