Network Resources Management: Corollary for Enhanced Enterprise Strategic Advantage

Authors: Orji, Azubuike Stanley and Prof. Patrick Nwinyokpugi

Abstract:
The study was triggered by the desire to investigate the relationship between network resources management and enterprise strategic advantage of media houses in Rivers State. The study was based on the dynamic capability theory. The cross-sectional survey design was used in the study. The population covered 109 principal officers drawn from media houses in Rivers State. A total of 109 leaders were chosen through a census based on the focus of the study. Data was collected using structured questionnaires. The hypotheses were tested using the Spearman Rank Order of Correlation Coefficient. The findings of the study revealed that there is a positive and significant relationship between network resources management and enterprise strategic advantage of media houses in Rivers State using the Pearson Product Moment Correlation tool at 95% confidence interval. The study concludes network resources management positively enhances enterprise strategic advantage of media houses in Rivers State. It was therefore recommended that the leadership of media houses should put in place reliable network infrastructures, capable of protecting sensitive data, thereby delivering quality contents to their audiences without any network related disruptions.

Keywords: Network, Resources Management, Corollary and Enterprise Strategic Advantage

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