Data Analytics and Sustainability of Commercial Banks in South-South, Nigeria

Author(s): OMUNAKWE Priscilla Obunwo.

Abstract:
The study examined the relationship between data analytics and the sustainability of commercial banks in South-South, Nigeria. The study was hinged on the exploratory data analysis theory as the threshold theory basal to the study. The study adopted the explanatory research design, using a cross sectional approach. The target population for this study consisted of all commercial banks in South-South, Nigeria while the accessible population for the study comprised twenty-three (23) commercial banks in South-South, Nigeria. The researcher adopted a census study because of the small size of the study population henceforth; there was no need for sampling. However, six (6) policy makers were drawn from each of the regional offices of commercial banks in South-South, Nigeria that constituted the study respondents. In all, one hundred and ninety-two (192) managers constituted the respondents for the study. One hundred and ninety-two (192) copies of structured questionnaire were administered to the respondent managers while one hundred and eighty (180) copies were retrieved, cleaned and qualified for use. Measures of central tendencies and measures of dispersions were used in analyzing the respondent’s demographics. More so, the simple Regression Analysis was used in testing the various hypotheses in other to ascertain the relationship between the predictor variable (Data Analytics) and the criterion variable (Sustainability). The result of the analysis revealed that there is positive and significant relationship between Data Analytics and the sustainability of commercial banks in South-South, Nigeria. Remarkably, sequel to the obtained findings, the researcher concluded that Visual Analytics significantly and positively relates with Sustainability and thus recommended that; data analytics should be adopted and implemented as part of their analytics processes, so as to drive the sustainability of commercial banks in south-south, Nigeria.

Keywords: Data Analytics, Sustainability, Expansion Growth, Patronage and Profitability

Download pdf