Digital Transformation Strategies and Organisational Resilience of Small/Medium Enterprises in Port Harcourt, Rivers State

Author(s): ORISAH-GODFREY, Lillian Anyanagba and MODEY, Celestine Ishabor.

Abstract:
The study examined the relationship between digital transformation strategies and organisational resilience of SMEs in Port Harcourt, Rivers State. The study adopted the correlational research design, taking cognizance of the cross-sectional survey. The population of the study comprised of 1200 leaders of registered SMEs in Port Harcourt. However, 30 leaders were chosen through a census, from which 4 leaders were chosen from each SME, based on the focus of the study. Data was analyzed and results presented in tables showing the mean and standard deviation. The hypotheses were tested using the Spearman Rank Order Correlation Coefficient. The findings revealed a positive and significant relationship between digital transformation strategies and organisational resilience using the Pearson Product Moment Correlation tool at a 95% confidence interval. The study concluded that Digital Transformation Strategies: Strategic Leadership, Team structure, and Cultural Change/Communication significantly enhances organisational resilience of SMEs. It was therefore recommended that the leadership of SMEs should adopt the tested attributes of digital transformation strategies in the study so as to drive organisational resilience of SMEs in Port Harcourt, Rivers State.

Keywords: Digital Transformation Strategies, Strategic Leadership, Team Structure, Cultural Change/Communication, Adaptability, Situational Awareness

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