Data Authenticity and Information Value of Telecommunication Firms in South-South, Nigeria.

Author(s): OMUNAKWE, Priscilla Obunwo and NWOGU, Joy Onyinyechi

Abstract:
The study examined the influence of Data Authenticity on Information Value of Telecommunication Firms in South-South, Nigeria. This hypothesis testing study adopted a causal research design and a cross-sectional investigation and obtained quantitative data from the respondents in a non-contrived environment. The target population for this study consists of all Telecommunication Firms in South-South, Nigeria while the accessible population for the study comprised four (4) Telecommunication Firms in South-South, Nigeria. These telecommunication service providers are the ones predominantly involved in the delivery of voice call services even though they provide data support services. The researcher adopted a census study because of the small size of the study population henceforth; there was no need for sampling. However, five (5) managers were drawn from each of the Telecommunication Firms in South-South, Nigeria that constituted the study respondents. In all, one hundred and twenty (120) managers constituted the respondents for the study. One hundred and twenty (120) copies of structured questionnaire were administered to the respondent managers while one hundred (100) copies were retrieved, cleaned and qualified for use. Measures of central tendencies and measures of dispersions were used in analyzing the respondent’s demographics. More so, the simple Regression Analysis was used in testing the various hypotheses in other to ascertain the influence of the predictor variable (Data Authenticity) on the criterion variable (Information Value). The result of the analysis revealed that Data Authenticity significantly and positively had an influence on Information Value of Telecommunication Firms in South-South, Nigeria. Remarkably, sequel to the obtained findings, the researchers concluded that Data Authenticity significantly and positively influenced Information Value and thus recommended that Telecommunication Firms in South-South, Nigeria should monitor and always improve on the authenticity of their data sets in other to enhance their value of information.

Keywords: Data Authenticity, Information Value, Decision Value and Usability Value

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