Data Quality Management: A Prerequisite for Sustainability among Firms in Rivers State

Authors: NWOGU Joy Onyinyechi and OMUNAKWE Priscilla Obunwo

Abstract:
The purpose of this paper is to provide understanding about data quality management and sustainability as well as elaborate on the importance of data quality management for organizational sustainability. The baseline theory for this study was job characteristic theory, while the method used was the secondary methods where literatures were reviewed. The study elaborate on the necessity of data quality management for organizational sustainability. The study also found out that data quality management has a huge impact on sustainability as it improve decisionmaking, increased operational efficiency, and enhanced customer satisfaction. The study concluded that data quality management is a prerequisite for sustainability in any organizations Based on the conclusion, the study suggested that organizations and business firms should facilitate active use of data quality management as it has a positive influence on organizational sustainability.

Keywords: Data quality, data quality management, sustainability, decision making, innovation customer’s satisfaction, and operational efficiency

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