Digital Assets Storage and Organizational Sustainability of Radio Stations in Rivers State, Nigeria

Authors: Prof. (Mrs.) A.E. BESTMAN, ALALIBO, Obelem Otonye, PhD, and NWEKE, Yvonne Boulere

Abstract:
This paper surveyed Digital Assets Storage and Organizational Sustainability of Radio Stations in Rivers State, Nigeria. It revolved around the proper understanding of digital asset storage, its significance on the sustainability of Radio Station in Rivers State, Nigeria. As an empirical study, Cross-sectional Survey was appropriate for effective data collection and analysis. The population of the study comprises of nineteen (19) Radio stations operating in Rivers State, Nigeria. The sample size was determined by randomly distributing five (5) questionnaires to all to the nineteen (19) Radio Stations which sum up to a total number of ninety-five (95) selected sample size. Based on the sample size, ninety-five (95) structure questionnaires were design on a 5-point Likert scale and distributed to the various Radio stations out of which eighty (80) copies that were properly completed by the respondents was used for data analysis. Both the descriptive and bivariate analysis were employed such that the descriptive output was all above the criterion mean of 3.00 for a 5-point Likert scale and also the correlation coefficient showed that, there existed a significant strong positive relationship between Digital Assets Storage and the measures of Organizational Sustainability of Radio Stations in Rivers State, Nigeria. It was therefore, concluded that Digital Assets Storage is an effective method for sustainable Radio Stations in Rivers State, Nigeria. Therefore, it is imperative that, Radio Stations in Rivers desiring to achieve sustainability in terms of brand consistency and right assets management should implement digital assets storage in their various radio stations in Rivers State, Nigeria.

Keywords: Digital Assets, Storage systems, Sustainability, Brand consistency and Rights management

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