Organizational Vitality: Leveraging Software as a Resource in the Hospitality of Firms in Rivers State

Author(s): MINANYO Glory Sotonye, NWINYOKPUGI Patrick Nkiinebari (Prof.) and OBARA Chizi Ernuchi (Ph.D)

Abstract:
This study examined the relationship between software as a resource and the organizational vitality of quick service restaurants (QSRs) in Rivers State, Nigeria. Organizational vitality was measured using workplace direction and workplace stability. A descriptive survey design was adopted, and the study population comprised fourteen identified QSRs in the state, each represented by three managerial staff, giving a total of forty-two respondents. A census approach was employed, and data were gathered through a structured questionnaire validated by experts and tested for reliability, with Cronbach’s alpha values exceeding the acceptable 0.70 threshold. Data analysis was conducted using the Statistical Package for the Social Sciences (SPSS) version 23.0, applying descriptive statistics, Pearson product moment correlation, and multiple regression analysis. Findings revealed a strong positive and significant relationship between software as a resource and workplace direction, as well as a moderate positive and significant relationship with workplace stability. Regression results showed that software as a resource was a significant predictor of workplace direction but had a weaker predictive effect on workplace stability when other resources were considered. The study concludes that software applications enhance strategic alignment and operational planning in QSRs while complementing other resources in sustaining workplace stability. It is recommended that QSR operators prioritize the deployment and continuous upgrading of relevant software tools to optimize strategic orientation and support consistent operational performance.

Keywords: Software as a Resource, Organizational Vitality, Quick Service Restaurants, Workplace Direction, Workplace Stability.

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